4 Of The Best Marketing Strategies
4 proven ways, 3 that are completely free, to increase the number of clients your business gets
3/10/20243 min read
1. Advertisement
They are everywhere and are made with one purpose, to steal your attention. Attention is the currency you are working with when talking about marketing, and everyone is fighting to get the bigger share because this attention converts to more useful metrics like money. Here we are talking about social media advertisement such as Facebook, Instagram, TikTok and I'll include Google on here as well.
Cons:
Requires money to run the ads.
You need to find the right ad through trial and error as there is not a one size fits all.
Pros:
Google itself has over 4 Billion users so there wont be a shortage of attention
All of the different platforms provide tools that let you create an avatar (the characteristics of a person) that will see your ad so there is a greater chance for those that see them to click on the ad.
2. Affiliate links
One of the best free marketing strategy (kind of). This is more of a unique solution which is similar to Google ads where you place your service or product on someone else's website and when somebody makes a purchase through that link the owner of the website gets part of the profit.
Cons:
Money is part of this equation as well, you have to pay the owner of the website part of the profit
Pros:
You only pay the owner once you make money so you lose nothing.
If your ad is relevant to the theme of the website it is on then the probability of a person clicking on it increases significantly as the person viewing it is probably interested if they are on that website.
3. Social media profile
Taking a longer route from advertising directly to instead building an image/ online personality for your business, imagine a creator making engaging content but for a business instead.
Cons:
Time is the main enemy, unless you upload a viral video it will take time building a following on any platform
Pros:
It is absolutely free to post on any social media platform, the only cost would be buying equipment for better quality.
Although it is slow once you get a good following the attention you earn will be relatively consistent (unlike ads which once you stop paying people stop viewing).
You create trust with your audience so that they feel more comfortable buying your product or service.
4. Search Engine Optimisation (SEO)
Unlike ads where you pay to interrupt someone's day by placing your ad in front of them, SEO is the natural way to get in front of someone who is already looking for your service/ product. An example is if you were to search up "golf clubs", the top results are usually people who have paid to be there, however if you scroll down a bit you will find people who have earned their right to be there.
Cons:
It is a highly competitive and research driven game, SEO works around keywords that people might search for and you have to figure out which keyword you should tackle which has the best chance for your website to be at the top.
Pros
Similar to no.3, your audience is relatively consistent, so there will be roughly the same number of people viewing your content all year around.
This is also free, all you are doing is making changes to your page so that it becomes more relevant to a specific topic.
